3 key online marketing trends of 2018

As an online marketer, it is important to keep an eye on trends and respond to them. Therefore, we regularly try out new techniques. This article lists 3 online marketing trends that could still be valuable for your business. Of course we also explain how you can apply these trends.

1.Interacting with customers on Whatsapp

It is impossible to imagine the streets without the cell phone. This is, of course, no news. Whether you are standing in line at the supermarket or sitting on the train, it will not have escaped your notice that almost everyone stares at the screen of their cell phone. People are constantly connected and talking to each other. Not face-to-face but via WhatsApp or Messenger. Although companies can cleverly capitalize on this, oddly enough this is not often done.

An online/mobile strategy allows you to connect and communicate directly with your customers. You can do this, for example, by ensuring that your mobile website performs optimally. Moreover, it is advisable to launch an app if it adds value to your business model. You can also easily reach your target audience through Whatsapp. For example, Whatsapp can be used to improve customer service but also to launch an action or

news. Customers can then respond to this directly or ask a question. Albert Heijn, for example, makes good use of this by sending a recipe every day via Whatsapp. Of course, whether this strategy is effective depends on the sector you work in. A restaurant or a clothing store can send actions every week, while this is very inappropriate for a law firm or a dentist.

If you want to test out this strategy, it is recommended that you start with two posts every month; a fun/interactive post and a promotional post with a call-to-action. You will quickly find out if the messages are received positively and if this produces results.

2.Reviews

Organic traffic through SEO remains one of the best ways to improve the online findability of your website. Although there are many elements involved in ranking in Google, the number of reviews of your product/service is very important. Among other things, Google looks at your Google reviews, Facebook reviews and Yelp reviews. A website ranks better in Google if the reviews are positive. So this online marketing trend is essential for search engine optimization. New research shows that positive reviews also generate more sales. More than half of consumers under the age of 50 read online reviews before buying a product. Many positive reviews can just be the deciding factor in the decision. So it makes sense to send influencers or loyal customers samples of your products or encourage consumers to write a review after a purchase. Satisfied customers are often willing to leave a comment.

3.Video material

The third online marketing trend has to do with producing and uploading company videos. Fair is fair, a written text does not easily attract attention. A video, on the other hand, is fun and engaging to watch. Not for nothing are so many vloggers wildly popular. Companies can reap many benefits from this as well. For example, go live on Facebook or produce a YouTube video. Video footage helps convey a story well and quickly. A video can be used to explain technical terms or show the company culture. The format depends on the purpose of the video. Do you want to show customers the benefits of your product or do you want to build trust and build a loyal customer base?

Neuromarketing research has shown that videos capture attention better than teks. Videos help tell a story, get your point across quickly and drive sales. Videos can increase conversions by up to 80%. Start small with one video per month and see how your customers react to it. When the videos are received positively, you can spend more time optimizing the content. Whether you choose a Facebook Live video, a YouTube video or a video for your website doesn't matter. The important thing is that the platform suits your business and that the message is clear.

We are happy to give you advice on creating good video content. Depending on your goals and budget, we will draw up a strategy and get to work. We would like to invite you for an introductory meeting and a cup of coffee. During this meeting we will discuss the advantages of a mobile strategy, reviews and video content for your company.

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