Economy is an online marketing agency based in Delft, founded in 2006, that helps installers, electrical contractors, construction companies, and renewable energy companies with SEO, Google Ads, local marketing, and GEO (visibility in AI tools such as ChatGPT). Economy is a Google Premier Partner and OpenAI Select Partner and has worked with industry clients including Feenstra, Groenewegen Delft, SolarBox, Zonneprofijt, BirdBlocker, and BNV Tools. Its approach focuses on generating more quote requests from the client’s own service area, measured by service and by region.
Last updated: September 29, 2026
Why Installers Choose Economy
Your customer is looking for a local professional—and often in a hurry. We’ll make sure they find you, both on Google and in ChatGPT.
Experience in installation and construction
We’ve worked with companies such as Feenstra, Groenewegen Delft, SolarBox, Zonneprofijt, BirdBlocker, BNV Tools, and Van den Berg Rietdekkers. We know what your customers are searching for.
More leads from your own service area
No visitors from the other side of the country—just customers in the areas where you work. Be easily found locally on Google, Google Maps, and AI tools.
By service and by region
Separate campaigns and pages for services such as electrical work, heat pumps, solar panels, home batteries, charging stations, or maintenance, so you can focus on the work you want to do.
Measurable Results Leading to a Quote
We track forms, phone calls, and quote requests. This lets you see the results for each service and each region.
Leading the Way in AI Search
As an OpenAI Select Partner, we’re already running ads for clients in ChatGPT. With GEO, your company will also be mentioned in AI responses.
Business class, Economy prices
Google Premier Partner with 20 years of experience and over 1,000 clients, at a fixed and competitive monthly rate.
What We Do for Your Plumbing and Heating Company
SEO for Installers
Get found more easily based on your services and service area. We improve your website’s technical aspects, structure, service and location pages, and overall authority.
Google Ads
Immediately visible to people who are currently looking for an installer. Campaigns tailored by service and location, focused on leads rather than clicks.
Local Marketing
A strong Google Business Profile, location pages, and campaigns in your region. This way, you’ll rank at the top of Google Maps for customers right around the corner.
GEO and Advertising in ChatGPT
Customers are increasingly asking ChatGPT which installer they should choose. We’ll make sure your company is mentioned there and advertise for you directly.
Coolekamer: 241% more search terms on Google
Coolekamer is an air conditioning company serving Dordrecht, Rotterdam, and Zoetermeer. Economy worked to improve local visibility for search queries related to air conditioning and maintenance.
Groenewegen Delft
Groenewegen Delft is an electrical installation company that specializes in security systems, telecommunications, electrical engineering, and home automation, among other areas.
Here’s How We Work
1. Free SEO or GEO Scan
Within one business day, you’ll see how your company appears in Google and in AI tools like ChatGPT, and where the biggest opportunities lie.
2. Plan by service and region
We choose the right mix of SEO, Google Ads, local marketing, and GEO for the services and locations that matter most to you.
3. From Measurement to Quote
We focus on generating inquiries, phone calls, and quotes, and we improve our campaigns and web pages every month.
More about online marketing for contractors
SEO for Construction Companies and Contractors
With search engine optimization, we improve your website’s organic visibility. We focus on technical aspects, website structure, content, relevant keywords, and authority. By developing strong service pages and focusing on building authority, you’ll achieve higher rankings for search queries such as “electrician,” “heat pump installer,” or “solar panel installation.”
This results in more qualified visitors and quote requests, without having to pay for every click.
SEA for Immediate Visibility
With Google Ads, you can reach customers who are currently looking for a construction company, contractor, or specific installation service. We set up campaigns targeting relevant services, locations, and audiences, and continuously optimize them based on search behavior, costs, and conversions.
This way, you’ll quickly become visible in commercial search results and won’t spend your budget on visitors outside your service area.
Local marketing with local SEO and SEA
Customers usually look for a professional in their own town. With local SEO, we optimize your location pages, Google Business Profile, local content, and online authority so that you appear more often in local search results and on Google Maps.
With local SEA, you can target your ads by service and by municipality—for example, for electricians, solar panel installers, or home battery installers in your region.
Rank Higher in AI Environments
Customers are increasingly using ChatGPT to compare companies and solutions. With Generative Engine Optimization, we improve your website’s content, structure, and reliability so that AI systems understand who you are, what services you offer, and in which region you operate.
Do you want to be visible there right now? As an OpenAI Select Partner, we also manage ads in ChatGPT.
Tailored to Your Business
Do you want to attract more local leads, highlight specific services, or expand your service area? We’ll develop a strategy tailored to your goals, capacity, and budget.
Who We Work For
Electrical contractors, heating, plumbing, and HVAC installation companies, solar panel and home battery installers, roofers, contractors, and construction companies—ranging from self-employed professionals to businesses with multiple locations.
Frequently Asked Questions About Online Marketing for Installers
How much does online marketing cost for an installation company?
A monthly SEO or SEA package at Economy normally costs €760 per month per channel. In September and October 2026, you’ll pay €475 per month per channel. You pay the Google Ads media budget directly to Google, and that is in addition to the package price.
Which works better for an installer: SEO or Google Ads?
Google Ads delivers immediate visibility for search queries that include a specific request, such as a service along with your city name. SEO builds long-term discoverability without pay-per-click costs. For most installers, this combination works best.
How can I improve my visibility in my own region?
With local SEO: a well-optimized Google Business Profile, location-specific pages for each town, reviews, and local listings. Complemented by Google Ads that appear only in your service area.
Can you advertise by service, such as heat pumps or solar panels?
Yes. We create separate campaigns and pages for each service, so you can focus on the work you want and adjust your strategy if your schedule is full.
How do you track quote requests?
We track forms, phone calls (call tracking), and quote requests on the website. This allows you to see the results of your marketing efforts for each service and region.
As an installer, can I advertise on ChatGPT?
Yes. Economy is an OpenAI Select Partner and manages campaigns in ChatGPT for clients. The minimum media budget is around €450 to €500 per month.
What is GEO, and why is it important for installers?
GEO stands for Generative Engine Optimization: optimizing your website and online listings so that AI tools like ChatGPT, Gemini, and Perplexity mention your business. Customers are increasingly asking AI which installer they should choose in their area. If you’re not mentioned there, you’re out of the running.
How soon will I see results?
With Google Ads, you’ll often see the first inquiries within a few weeks. SEO is a long-term investment: you’ll usually see the first improvements after a few months, and the results will continue to grow from there.
Want more quote requests from your region?
Schedule a no-obligation consultation or call us right away. Within one business day, you’ll know where the opportunities lie for your business.
Take advantage of the fall promotion Call now: 015 750 36 56
Not sure yet? Request a free SEO or GEO scan first.
