BMW

For several BMW dealerships Economy has helped to further increase online success and visibility in both the Netherlands and Belgium. Through a thoughtful and data-driven online marketing strategy, we created maximum local visibility around the individual dealerships. Our approach encompassed a wide range of specialized online channels, including search engine optimization (SEO), search engine advertising (SEA), strategic outreach, display advertising, banners, call tracking and conversion optimization. This integrated effort immediately resulted in a measurable and significant increase in showroom visits, the number of test drives requested and brochure downloads.

Impressive results

  • Increased number of test drives +250 %
  • Organic website visitors +300 %
  • Local visibility through SEA +500 %

All results at a glance:

  • Increase in organic website visitors
  • Building local reach
  • Sales increase
  • Higher ranking
4.8/5 - (5 votes)

BMW

Objectives

Primary objective:
More visitors to showrooms, more test drive requests, more brochure downloads

Secondary objective:
Boost local online visibility.

Strategy and process

Through very close collaboration, an online marketing strategy was created with a mix of online channels, within these channels performance was maximized.

Services used in this campaign

  • Business Class, Economy prices
  • 20 years of experience
  • Google Premier Partner