For several BMW dealerships Economy has helped to further increase online success and visibility in both the Netherlands and Belgium. Through a thoughtful and data-driven online marketing strategy, we created maximum local visibility around the individual dealerships. Our approach encompassed a wide range of specialized online channels, including search engine optimization (SEO), search engine advertising (SEA), strategic outreach, display advertising, banners, call tracking and conversion optimization. This integrated effort immediately resulted in a measurable and significant increase in showroom visits, the number of test drives requested and brochure downloads.
All results at a glance:
Primary objective:
More visitors to showrooms, more test drive requests, more brochure downloads
Secondary objective:
Boost local online visibility.
Through very close collaboration, an online marketing strategy was created with a mix of online channels, within these channels performance was maximized.
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