For Vacansoleil, Economy is committed to getting the French version of the website to rank higher in search results. We do this using a customized outreach strategy. The result? Position increases in French search results and an increase in the authority of Vacansoleil.fr.
All results at a glance:
Client says this:
Vacansoleil is working on the transition from Paid to Non-paid. Branding and SEO are important channels to achieve more Non Paid results. We started looking for agencies that can help Vacansoleil get better organic rankings so that more organic traffic can convert into bookings. Economy is one of the agencies that participated in the Pilot. They achieved great results for organic rankings for the French domain. In addition, communication has been very pleasant and Jasper has instilled confidence that Economy can contribute more to improving rankings and traffic through SEO. Therefore, we are moving into the next phase with Economy, working out forecasts to get the best possible ROI from SEO. Economy will work in the coming period to improve organic market share in France and to approach the targets and objectives in this as best as possible.
Bjorn Smeets SEO Manager | Online Performance Team
Primary objective:
Gain a larger organic market share in the French market, leveraging Economy's international network of placement opportunities.
Secondary objectives:
Optimizing copy, improving key metrics (DR, DA, PA, TF, CF), achieving onsite optimization, an increase in organic traffic and an increase in revenue from the organic channel.
Economy worked out and implemented a strategy from paid to non-paid, allowing Vacansoleil to be found cost-effectively. Based on this strategy, our native French copywriter set to work on copy creation in line with Vacansoleil's corporate identity. A selection of publishers was made based on the right domain metrics, where we were allowed to publish the content. Economy uses the international network of more than 1,100,000 placements. We see a significant increase in positions and the authority this increase brings.
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