Improve AI Discoverability in ChatGPT, Perplexity, and Google AI Overviews
Known from BNR Radio
SEO advantages
- Optimal visibility in AI reviews
- More relevant visitors
- 3 years experience
- Certified GEO specialists worldwide
- Proven results with clients and cases
- Top positions in AI
- Business Class, Economy prices
- No contract period
Please contact us
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Online discoverability is changing. Customers no longer search exclusively via Google; they also ask questions using AI tools such as ChatGPT, Claude, Perplexity, and Gemini. In addition, AI-generated answers that summarize information before users click through are appearing more and more frequently in Google search results.
For businesses, this means that SEO is becoming broader. It’s not just about rankings, but also about whether AI systems understand, trust, and mention your brand.
AI discoverability is the broad approach to gaining visibility in AI tools. GEO is the specialized method for optimizing content, technology, and authority for generative search engines and AI responses.
In a nutshell
- AI discoverability means that your brand becomes visible in the responses provided by AI tools.
- It’s a logical extension of modern SEO.
- SEO remains the foundation, but AI discoverability also requires entities, source quality, content structure, and authority.
- GEO is the specialized service for Generative Engine Optimization.
- Economy provides support with AI Visibility Scans, content optimization, structured data, mentions, and monitoring.
What is AI discoverability?
AI discoverability involves optimizing your website, content, and online authority so that AI systems such as ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews better understand your brand and mention it in relevant answers.
AI tools use information from websites, search results, reviews, mentions, sources, and other online signals. If your brand’s online presence isn’t clear or trustworthy enough, you’re less likely to be mentioned.
Why AI Discoverability Is Important for SEO
For years, SEO has revolved around technology, content, and authority. These three pillars remain important. However, the environment in which information is found and used is changing.
AI systems often provide direct answers. As a result, you don’t just want to be found in search results—you also want to be part of the answer. This requires content that is clear, reliable, and well-structured.
Gain Visibility in ChatGPT, Claude, Perplexity, and Gemini
Every AI tool works differently. Yet they all look for clear and reliable information. That’s why Economy focuses on questions such as:
- What prompts do potential customers use?
- Which competitors are mentioned?
- What sources does AI use in your market?
- Is your brand clearly associated with relevant topics?
- Are your services clearly explained?
- Does your website contain enough expert content?
- Is your content well-structured from both a technical and semantic perspective?
Our Approach to AI Discoverability
1. AI Visibility Scan
We analyze how visible your brand currently is in AI responses. In doing so, we examine relevant prompts, market queries, competitors, and source usage.
2. Prompt and Search Intent Mapping
AI search queries are often longer and more specific than traditional search queries. We identify the questions customers ask during their research and comparison phases.
3. Content Optimization
We optimize existing pages and create new content that provides clear answers to important questions.
Internal link:
For content creation and optimization, you can also consider having AI generate content.
4. Technical and Semantic Optimization
We optimize internal links, headings, structured data, entities, indexability, and content structure.
5. Authority and Mentions
AI systems don’t just look at your own website. Reviews, external mentions, case studies, and reliable sources can all contribute to your visibility.
6. Monitoring
AI results are constantly changing. That’s why we monitor prompts, mentions, competitors, and visibility.
When should you choose AI Discoverability and when should you choose GEO?
Choose AI Discoverability if you want to conduct a broad investigation into whether and how your brand is visible in AI tools such as ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Choose GEO if you’re looking for a specialized optimization process to better tailor your website, content, structured data, entities, and authority for generative search engines.
Request a free scan
Want to know if your brand is visible in ChatGPT, Claude, Perplexity, and Google AI Overviews? Request an AI Visibility Scan.
Want to start optimizing specifically for generative search engines right away? Check out our Generative Engine Optimization service.
"In a short period of time, due to excellent findability in Google, we have realized by Economy 500% more visits and agendas are fuller than ever. ."
Hung Hoang Online marketer, Faceland
"After buying the domain buitenspeelgoed.nl I had my domain moved, after the move all the positions were gone (301 were good). After as many as 10 different SEO companies had looked into it and none could offer a solution, Economy came along. After a personal conversation, Jasper really gave me the feeling that they could do much more than other companies. During this process, this company strictly made sure that everything went according to their plan. Economy made sure that within 3 months I was back in the top 10 with the word outdoor toys. So it's safe to say that this company has a great level of SEO knowledge, making this a good step for me toward a long-standing partnership."
Lars Keupink Outdoor Toys.com
Economy has contributed to an increase in organic market share and many No. 1 positions essential for Vision Direct In the Netherlands, Belgium, France, Spain and Italy.
Clara Sanzol PR Manager
Vacansoleil is working on the transition from paid to organic. Branding and SEO are key channels for achieving better organic results. We set out to find agencies that could help Vacansoleil improve its organic rankings, so that more organic traffic could convert into bookings. Economy is one of the agencies that participated in the pilot program. They achieved excellent results for the organic rankings of the French domain. In addition, communication has been very pleasant, and Jasper has instilled confidence that Economy can make a greater contribution to improving rankings and traffic through SEO. That’s why we’re moving into the next phase with Economy, during which we’ll develop forecasts to achieve the best possible ROI from SEO. In the coming period, Economy will work on improving organic market share in France and on meeting the associated targets and objectives as closely as possible.
Bjorn Smeets SEO Manager | Online Performance Team
Pleasant agency with involved and knowledgeable specialists. When performing a technical audit on our sites and outreach work in Germany, we are very satisfied. Economy was always attentive to the client's needs and performed above expectations with the available budget.
Andrei Locin SEO specialist
Frequently Asked Questions About AI Discoverability
What is AI discoverability?
AI discoverability means that your brand, website, or expertise appears in the responses of AI tools such as ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Is AI discoverability part of SEO?
Yes. AI discoverability is an extension of modern SEO. SEO remains the foundation, but AI discoverability requires extra attention to clear answers, entities, authority, and source quality.
What is the difference between AI discoverability and GEO?
AI discoverability is the comprehensive approach to gaining visibility in AI tools. GEO is the specialized service that helps you optimize your website, content, and authority for generative search engines and AI responses.
Where does GEO fit into the menu?
GEO primarily falls under SEO, as it is a specialized extension of search engine optimization. Within AI Marketing, however, GEO can be linked as a featured related service.
How do you become visible in ChatGPT?
You increase your chances of visibility by publishing clear, reliable, and well-structured content and building online authority around your expertise.
How do you become visible in Perplexity?
Perplexity relies heavily on sources and citations. That’s why high-quality content, source quality, external mentions, and authority are important.
Can AI discoverability be measured?
Yes. With prompt sets, visibility checks, competitor comparisons, and monitoring, you can measure whether and how often your brand is mentioned.
Why is my competitor mentioned in AI responses?
This can be achieved through stronger content, greater authority, better external mentions, clearer positioning, or a better alignment with relevant market demands.
Free AI & GEO Quickscan
Are you curious about how visible you are now in AI results? And more importantly, where are your opportunities for improvement? Then ask our free GEO scan on. We analyze how your company performs on certain search queries and provide tailored advice on what you can improve.
Who do we work for
Below some of the clients we have successfully worked with over the years.
Our certifications
We have 20 years of experience, knowledge and expertise. This has resulted in multiple certifications and accreditations. See an overview below.
