AI Marketing Strategy for SEO, SEA, and Online Growth
Known from BNR Radio
SEO advantages
- Optimal visibility in AI reviews
- More relevant visitors
- 3 years experience
- Certified GEO specialists worldwide
- Proven results with clients and cases
- Top positions in AI
- Business Class, Economy prices
- No contract period
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- An AI marketing strategy determines how AI adds value to SEO, SEA, content, data, and conversion.
- Economy focuses on online marketing, not on general, company-wide AI consulting.
- The strategy prevents isolated AI experiments that yield no measurable results.
- GEO is establishing itself as a specialized SEO/AI service.
- The output is a practical roadmap with priorities, applications, and KPIs.
What is an AI marketing strategy?
An AI marketing strategy is a plan for leveraging artificial intelligence in online marketing. It outlines which processes AI can accelerate, what tools are needed, what data is used, and how results are measured.
The strategy answers questions such as:
- How can AI improve our SEO?
- How do we use AI to achieve better SEA results?
- Which content processes can be optimized?
- How do we stay visible in AI-generated answers?
- When is a GEO project necessary?
- What data do we need?
- Which tasks can be automated?
- How do we ensure quality and maintain our brand voice?
Why an AI Marketing Strategy Is Necessary
Many teams are already using AI, but often without a defined process. This creates risks:
- varying quality;
- generic content;
- unclear tool choices;
- duplicate work;
- privacy risks;
- no measurable results;
- little alignment with SEO or SEA goals.
With an AI marketing strategy, you can determine where AI truly adds value. This way, AI becomes not just a standalone tool, but an integral part of your online marketing approach.
AI Strategy for SEO and GEO
In SEO, AI can help with search intent, content clusters, competitive analysis, internal links, technical checks, and the optimization of existing content.
For organizations that want to increase their visibility in generative search engines, we incorporate GEO as a specialized component of the strategy. In doing so, we examine content structure, entities, structured data, authority, source quality, and visibility in AI-generated answers.
AI Strategy for SEA
Within SEA, AI can assist with search terms, ad variations, Performance Max, product feeds, budget allocation, and conversion value.
The strategy determines what data is needed, which KPIs are key, and how automation is adjusted.
AI Strategy for Content and AI Discoverability
AI can accelerate content production, but without guidelines, content quickly becomes generic. That’s why we define how AI is used for briefings, concepts, FAQs, landing pages, and content optimization.
We also focus on AI discoverability: how do we ensure that your brand is better understood and mentioned by AI systems?
Our approach
1. AI Marketing Scan
We analyze your current SEO, SEA, content, data, tools, tracking, and processes.
2. Identifying Opportunities and Risks
We identify where AI adds value and where risks lie, such as generic content, incorrect data, or overreliance on tools.
3. Developing a Roadmap
We create a practical plan that includes priorities, actions, necessary tools, responsibilities, and KPIs.
4. Guide Implementation
We provide support with content workflows, SEA analysis, AI discoverability, GEO, dashboards, prompts, and quality checks.
5. Measuring Results
We monitor visibility, rankings, conversions, CPA, ROAS, lead quality, content performance, and AI mentions.
Request a free scan
Do you want to leverage AI specifically for SEO, SEA, and online growth? Let Economy create an AI Marketing Roadmap with concrete opportunities, priorities, and next steps.
Commitment to growth on our main keyword pages has resulted in significant growth in market share in the Netherlands and internationally.
Stefan van Dijk Marketing
"In a short period of time, due to excellent findability in Google, we have realized by Economy 500% more visits and agendas are fuller than ever. ."
Hung Hoang Online marketer, Faceland
Vacansoleil is working on the transition from paid to organic. Branding and SEO are key channels for achieving better organic results. We set out to find agencies that could help Vacansoleil improve its organic rankings, so that more organic traffic could convert into bookings. Economy is one of the agencies that participated in the pilot program. They achieved excellent results for the organic rankings of the French domain. In addition, communication has been very pleasant, and Jasper has instilled confidence that Economy can make a greater contribution to improving rankings and traffic through SEO. That’s why we’re moving into the next phase with Economy, during which we’ll develop forecasts to achieve the best possible ROI from SEO. In the coming period, Economy will work on improving organic market share in France and on meeting the associated targets and objectives as closely as possible.
Bjorn Smeets SEO Manager | Online Performance Team
Frequently Asked Questions About AI Marketing Strategy
What is an AI marketing strategy?
An AI marketing strategy is a plan for leveraging artificial intelligence in online marketing. It focuses on SEO, SEA, content, data, conversion, and AI discoverability.
Is this the same as a general AI strategy?
No. A general AI strategy can cover all business processes. Economy focuses on AI within online marketing, with an emphasis on SEO, SEA, and growth.
What role does GEO play in an AI marketing strategy?
GEO is the specialized SEO/AI approach for visibility in generative search engines and AI-powered answers. As part of an AI marketing strategy, you determine when GEO is relevant and what steps are needed to implement it.
Why does an SEO and SEA team need an AI strategy?
Because AI is having an increasing impact on search behavior, advertising platforms, content production, and data analysis. A strategy prevents fragmentation and helps ensure AI is used in a measurable way.
What’s included in an AI marketing roadmap?
An AI marketing roadmap includes priorities, applications, tools, workflows, responsibilities, and KPIs for SEO, SEA, content, data, GEO, and AI discoverability.
What AI tools do you need?
That depends on your goals and processes. Economy first assesses the marketing challenge and then recommends which tools or workflows make the most sense.
Can Economy also help with implementation?
Yes. Economy helps with both strategy and execution in SEO, SEA, content, AI discoverability, GEO, data, and conversion optimization.
How do you measure the results of an AI marketing strategy?
This is achieved using KPIs such as organic traffic, rankings, AI visibility, CPA, ROAS, conversions, lead quality, revenue, content performance, and time savings.
Free AI & GEO Quickscan
Are you curious about how visible you are now in AI results? And more importantly, where are your opportunities for improvement? Then ask our free GEO scan on. We analyze how your company performs on certain search queries and provide tailored advice on what you can improve.
Who do we work for
Below some of the clients we have successfully worked with over the years.
Our certifications
We have 20 years of experience, knowledge and expertise. This has resulted in multiple certifications and accreditations. See an overview below.
