International SEA

What is search engine advertising?

SEA stands for Search Engine Advertising and is also called search engine advertising mentioned. This means you buy advertising space at the top of Google or Bing search results. How does SEA work?

1. You start by researching keywords relevant to your business, products or services.
2. You use a platform like Google Ads to create and set up your ads. You determine the budget and the target group.
3. When someone types in one of your selected keywords, your ad goes into the auction. The winner of the auction is determined by the bid amount and quality score of the ad and its landing page.
4. Are you the winner? Then your ad will be shown. And the best part is: you only pay when someone actually clicks on your ad (Pay Per Click).

Our team of experts will instantly bring you new visitors, clients, leads and sales. With over twenty years of experience and as a proud Google Partner, we know exactly how to get the most out of your budget. We make sure you stand out from the competition.

Why choose international SEA?

With SEA you increase your reach and reach exactly the right target group. Your ads are only shown to people who are already interested in what you have to offer. This makes SEA perfect for attracting more potential customers to your website and growing your customer base.

Another big advantage is that you have full control over your budget. In Google Ads and Bing Ads You set exactly what you want to spend each month in advance. This way you will never incur unexpected costs.

How do we tackle your international SEA?

International SEA is customized. Just like international SEO applies that you cannot copy your online strategy one-to-one for every country where you want to advertise in Google. Each country has a different culture, language and search behavior. Advertising in Germany therefore requires a completely different approach than advertising in Spain. This is why our SEA specialists start every campaign with a targeted keyword analysis per country. This is how we find the relevant keywords with high search volume and low competition. We then incorporate these keywords into the ad texts.

We also create a product feed and link your Google Ads account to Channable. This ensures that your ads are always up-to-date. Is a product out of stock? Then this is automatically synchronized everywhere.

Once the campaign is live, the process of monitoring, analyzing and optimizing begins. This way you approach your target group effectively and we get the most out of your budget.

Why SEA works:

The beauty of SEA is the speed. Once your campaigns are live, you are immediately visible to your potential customers. You'll see the first clicks and website visitors within a few days. The benefits at a glance:

1. Instant visibility: Your ads appear directly above the organic (non-paid) search results, making you visible to your target audience faster.
2. Targeted Audience: By advertising on specific keywords, you reach people who are already actively searching for your products or services.
3. Measurable results: You can closely track the performance of your campaigns and see what's going well and what's not, so you can make adjustments for better results.

Our international reach

In twenty years, we have helped many clients with their international online marketing. Wondering what our SEA specialists achieved?

For LionsDive We achieved a 300% increase in reach.
At Xmasdeco Increased the number of visitors by 2000% by using SEA and SEO.
For Faceland Our SEA techniques provided a gigantic boost in online appointments.

Do you have an international issue for our specialists? We can't wait to get started on your challenge and achieve international success together.

Frequently Asked Questions

Are you looking to grow your business internationally? Chances are you have questions about international SEA. How exactly does it work, how fast do you get results and what are the costs? Below we answer a number of frequently asked questions, so you know exactly where you stand.

How quickly do you get results with SEA?

With SEA, you generally get immediate results. Once your campaign is live, your ads can immediately appear at the top of the search results. Within a few days you will see the first clicks on your ads and website visitors.

We see the first weeks of the campaign as a start-up period. We analyze what works and what doesn't and optimize your campaigns based on the first results. After the first two to four weeks, most campaigns become more stable and start producing better results. This is when you can expect the first inquiries or purchases.

What is the difference in results between SEO and SEA?

SEA is all about speed. You buy ad space, making you appear directly at the top of search results. You see the first visitors and clicks within days, and the first conversions within weeks. The results are immediate and measurable. But: as soon as you stop paying, your ads disappear and so do the visitors.

SEO is a long-term strategy. You optimize your website to earn high rankings in organic (unpaid) search results. This takes time - often months - but the results are sustainable. Once you achieve a top position, you continue to benefit from it without paying per click.

How much budget do I need for SEA?

This is one of the most frequently asked questions, and the answer depends on several factors. A successful campaign is customized.

The required budget size depends on:

• Your ambitions: Do you want to generate leads, increase brand awareness or sell directly online?
• Your competitors: How competitive is your market? In a crowded market, the cost per click is often higher.
• The countries you want to reach: Costs vary by country.
• The keywords: The price per click (CPC) of a keyword varies greatly depending on its popularity and competition.

To give you a realistic picture, we start with an introductory meeting. We discuss your goals and determine a starting budget together. As a result, you will not have to deal with unexpected costs. Our goal is to get the maximum return from any budget, large or small.