Outsource Online Marketing
Benefits Online Marketing Strategy
- Achieve your desired online goals
- A clear strategy creates unity
- The website is consistent with the company strategy
- Improve the online findability of your website
- 20 years of experience
- Business class, Economy prices
- Google Premier partner
- Certified marketing specialists
Please contact us
Below you can see our contact options
Objectives
As a specialist in your business, you know better than anyone what is going on and what the current trends are. We, with our experience and online knowledge, develop together with you a powerful online strategy that suits your business. Moreover, we set clear objectives and a mission statement. We adapt the working method to this. In the online world, everything is measurable. That's why we work with KPIs, clearly formulated objectives. Of all the expenditure you make, you can see exactly what it delivers.
The ideal marketing mix
Depending on your goals, we work out the ideal marketing mix: search engine optimization (SEO), advertising in Google ads (SEA), setting up Google analytics, installing conversion codes, search engine optimization, advertising on YouTube, advertising in Bing, remarketing campaigns, remarketing for search, affiliate marketing, social media and much more. We are happy to inspire and advise you! We also support you with your online issues. Our experts are always ready for you. A good online marketing strategy improves the online findability of your website and attracts more customers. We also make sure that your website matches your target group and is clear. This way, customers can easily browse the website and quickly find what they are looking for. The ideal marketing mix ultimately results in more conversions and profits. Make sure that all employees are aware of the online marketing strategy.
The target group
A good online marketing strategy is often focused on a specific target group. Together we determine who the most relevant target group is and we delve into the interests, wishes and online behavior of this target group. Using these insights about your target group, we can further design the website and social media channels. If your target group consists mainly of young people, you can use an informal undertone and possibly include humor in the texts. However, if the target audience consists of older people, it is wise to adopt a formal tone and provide informative information.
Our approach for optimal synergy between SEA and SEO: See-Think-Do-Care model
The See-Think-Do-Care Model (STDC model) by Avinash Kaushik, Google's Digital Marketing Evangelist, describes the four stages consumers go through to make a purchase. Together, these stages are better known as the customer journey. Yet it is not that simple to put your online marketing strategy on the right track. customer journey connect. For example, if you focus too much on the phase in which the customer proceeds to a purchase, you will forget that consumers sometimes have as many as 5 to 8 contact moments before they purchase a product. Therefore, each phase requires a different focus and online marketing strategy to reach the customer during the customer journey, combining SEA and SEO strategies.
Phase 1: See
The See phase is the first step the customer takes in the customer journey. In this phase, however, the client cannot yet be labeled a 'customer'. This is the phase in which you try to generate brand awareness among the people who might buy your product. The target group therefore consists of people who are interested in your product and may be looking for more information about it, but have no intention of buying it yet. Thus, because of this passive buying behavior, there are no "customers" yet.
- Which online marketing strategy to apply?
- SEA: Google Ads campaign setup and social media marketing
- SEO: become findable by creating content aimed at the orienting visitor
Phase 2: Think
Unlike the See phase, the Think phase does involve "customers. This could be the customer's first visit to your website. Although the customer is still orienting, the customer is now comparing different products to determine which product he or she will eventually purchase. Note that the customer is not yet making a purchase at this stage! So don't get too carried away by shifting the focus to the purchase phase, because then you run the risk of losing the potential customer.
- Which strategy to apply?
- SEA: advertising with Google Ads and tracking CTR on ads
- SEO: focus on search terms that are informative in nature
Phase 3: Do
The first two phases are extremely important to generate brand awareness among potential customers so that they will proceed to a purchase. The Do phase is when the customer decides to purchase your product. It is therefore important to focus in this phase on content that targets buying intentions and on monitoring the conversion rate. After all, the website must be set up in a way that makes it easy for customers to complete their order.
- Which strategy to apply?
- SEA: focus ads on buying intent and remarketing with Google Ads
- SEO: focus on search terms that are activating in nature
Phase 4: Care
Although it may seem that the See-Think-Do-Care model is working toward the purchase phase, the Care phase is just as important. After all, it is nice to achieve a conversion, but even nicer to keep a customer loyal to your company. Therefore, this phase focuses on thanking your customer for being a customer with you by, for example, offering them a discount. However, do this only after a customer has purchased something from you twice; after all, the first purchase may have been ill-favored or a mistake.
- Which strategy to apply?
- SEA: e-mail marketing
- SEO: creating content that is aimed at your customers
Points of attention when implementing the STDC model
The STDC model is an effective way to reach your target audience and ultimately engage them. Nevertheless, there are a number of points of attention when implementing this model. Although the customer journey namely a journey of four successive phases, the process is not as linear as currently presented. In reality, customers often hesitate and the phases sometimes intertwine. An example is when an item has been placed in the shopping cart (Do), but the customer still decides to go back to the online store to compare the item with other products (Think).
In addition to the non-linear process, as a provider it is important not to focus entirely on the purchase phase. In fact, in order to get a consumer to this point, you will have to have a different focus in each phase. In doing so, a synergy of SEO and SEA strategies is necessary to effectively reach the customer during the customer journey. That way, you will find that this way of marketing proves to be effective in the long run.
Our online specialists will help you
The synergy of SEO and SEA when implementing the STDC model is crucial. Economy's specialists will therefore work for you to combine both marketing strategies into an effective marketing campaign. This way you generate brand awareness, bring your products to the attention, increase your turnover and bind customers to your company! Would you like to work with us, are you curious about our possibilities or do you just have a question? Then feel free to contact us without obligation by emailing [email protected] or calling 015-7503656. Our specialists will be happy to assist you. We also offer several free scans!
Our certifications
We have 20 years of experience, knowledge and expertise. This has resulted in multiple certifications and accreditations. See an overview below.
Integration of other services
Economy's specialists are not just concerned with the question, "How can we optimize SEO campaigns?" Much more, they ask themselves, "How can we ensure an optimal customer experience?" Or more importantly, "How can we ensure that you are visible to your target audience across the entire customer journey?"
At both orientation, evaluation and final purchase, your company needs to be top-of-mind! SEO can play an important role in this, but other services, such as display marketing, SEA or conversion optimization, may also offer you great opportunities. Economy looks at the possibilities with you.
Frequently Asked Questions
Our working method
How do we proceed when we start an Online Marketing Strategy process for you
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1Online performance analysis Zero measurement of online performance
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2Define goals What do we want to achieve with the strategy
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3Drawing up a marketing strategy Which channels are we going to use, what is the positioning
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4Reporting We report monthly in clear KPI's (input-output).
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5Continuous optimization What is going well and what can we improve
Who do we work for
Below some of the clients we have successfully worked with over the years.
"In a relatively short period of time Economy set up a successful Google Ads and Social campaign for one of our events. Immediately there was a clear, professional and straightforward approach. Because of Economy's dedication and expertise, the agreed targets were achieved, something we are very satisfied with."
Nick Kerschgens Online Marketer RAI
"In a short period of time, due to excellent findability in Google, we have realized by Economy 500% more visits and agendas are fuller than ever. ."
Hung Hoang Online marketer, Faceland
"By setting up Adwords for our branches in the Netherlands and abroad, we are now easily findable in 8 countries. Exactly where we want to be!"
Shalina Ramdhiansing Marketing Flex IT Rent
Please contact us
Below you can see our contact options
Quote check
Economy offers business class at economy prices. 20% lower than the competition.
Would you like a competitive offer based on your current online marketing contract? Contact us and we will look at the possibilities. The starting point is to make you a proposal that is 20% cheaper with at least the same conditions. However, we always try to achieve an even better result. In short, business class at economy prices. Request a quote check now and save.
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