SEA in Germany
You can choose to reach your German target group by advertising in German search engines. For this to be successful, it is important to take into account the differences between the Netherlands and Germany. First, it is important to offer the right payment methods. When people click on your product ad of, it is important that they can pay easily. Whereas the Dutch make most purchases using iDeal, PayPal is the most popular payment method in Germany. So it is important to make sure that this payment method is available on your website.
Germans also behave differently online than the Dutch. Where the Dutch regularly visit international websites, Germans do this much less. They often search in their own language on their own platforms. It makes sense to advertise on one of these platforms.
Why search engine advertising?
Search Engine Advertising (SEA) is the purchase of advertising space in search engines such as Google and Bing by bidding in an auction for keywords relevant to your website or through display advertising on your relevant target audience or through Google Shopping. You pay a certain amount per visitor. Outsourcing Google Ads immediately creates new visitors, customers, leads and sales. In addition, this service allows you to advertise effectively. Because we have more than twenty years of experience with SEA in Germany and are a partner of Google, we know exactly how to get the maximum result from your budget. Search engine advertising increases the online findability of your website and helps you stand out among all competitors.
