Why search engine advertising?
Search engine advertising (SEA) is buying advertising space above the organic search results in search engines such as Google and Bing by bidding in an auction for keywords relevant to your website. You pay a certain amount per visitor. Outsourcing Google Ads immediately creates new visitors, customers, leads and sales. In addition, this service offers the opportunity to advertise effectively. Because we have over 20 years of experience with SEA and are a partner of Google, we know exactly how to get the maximum result from the budget. Search engine advertising increases the online findability of your website and helps to stand out among all competitors. In addition, Economy recently started helping you increase your visibility with SEA for AI.
Collaborating with Economy
We would like to invite you for a free consultation or free sea scan to discuss the benefits of search engine advertising for your business. Our team of experienced and qualified professionals knows exactly how to achieve the best results. By continuously monitoring the results and the search behavior within your market, we respond immediately to trends and changes. The bids in Google Ads are then adjusted to the behavior of the potential visitor. Moreover, we ensure that the ads are attractive and remain relevant. E.g. our advanced API technology ensures that your Ads campaigns are automatically kept up-to-date based on the most recent prices, offers and stock. We ensure a large increase in relevant traffic, at low cost.
Furthermore, at Economy we believe it is important to be completely transparent. Therefore, we discuss your goals in advance and adjust our campaign budget accordingly. We also keep you informed of progress through monthly reports. This allows you to see exactly how your budget is being spent. We are only satisfied when there is an optimal return on the campaign budget.
Google Ads and Bing Ads
Although Google Ads generates the most results, Bing Ads should not be forgotten either. Even with the emergence and integration of ChatGPT, Bing Ads is becoming increasingly interesting and important. Currently, 93% of Internet users perform a search through Google, and 7% of Internet users search for a product or service through Bing. Moreover, it is important that ads are suitable for mobile use. Since 2016, more than half of searches are performed on a cell phone.
Synergy of SEA and SEO
Although it is possible to apply only SEA techniques, SEO services can also make an important contribution to achieving your goals. Our approach therefore focuses on the synergy of SEA and SEO, using the See-Think-Do-Care Model (STDC model). This model describes the four stages that consumers go through to make a purchase. Together, these phases are better known as the customer journey. Yet, aligning your marketing strategies with the customer journey is not that simple, because each stage requires a different focus and strategy to reach the customer. We therefore combine SEA and SEO strategies.
Our online specialists will help you
Would you like to work with us, are you curious about our possibilities or do you just have a question? Feel free to contact us without obligation by emailing [email protected] or calling 015-7503656. Our specialists will be happy to assist you. We also offer several free scans!
Explanation video SEA
Want to learn more about how SEA works? The video below explains it to you in less than 2.5 minutes.
