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Outsource Google Shopping

As a consumer you have probably already come across Google Shopping: you are searching for a product in Google and get to see all kinds of product ads that appear above the organic search results. Because these suggested products appear at the top, you tend to click on one of these ads. Therefore, as a business, the trick is to advertise effectively on Google Shopping. After all, this service can bring your business many benefits: you appeal to potential customers who want to make a purchase, you realize more traffic on your website and make more sales. Moreover, you only pay if potential customers actually click through to your website. In short, time to start advertising on Google shopping!
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Advantages Google Shopping

  • Increase the online visibility of your website
  • Be there for potential customers at the moment that counts
  • Advertise targeted
  • Realize more traffic, leads and conversions
  • 20 years of experience
  • Google Premier partner
  • Certified marketing specialists
  • (Inter)national marketing experience

Customer rating 9.0/10

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The possibilities of Google Shopping

With Google Shopping you can create professional ads that consist of a picture, title and price. This allows potential customers to see at a glance whether they are attracted to your product. Consumers who see the Google Shopping ads are also addressed at the moment they search for the product you offer. This target audience is already well into the customer journey And almost ready to make a purchase (see Online Marketing Outsourcing). This is of course the perfect time to bring your product to the attention! In addition, the ad is only displayed if consumers search on a relevant keyword. Therefore, you can be sure that this target group is interested in your product or service.

The best known form of Google Shopping is the display of products above the organic search results, but Google Smart Shopping goes a step further. Your ads can also appear in Gmail, YouTube and Google's Display Network. With a comprehensive Google Shopping campaign, this makes it possible to mass promote your products, attract more traffic to your website and target relevant leads. But what about this new feature of Google Shopping (June 2023): Using AI, a technique is used to show you how the clothes you have your eye on look on various people and poses. So you can virtually check how your clothes look.

How to advertise with Google Shopping?

An advertisement for Google Shopping is based on your product feed. This is a file that includes the product name, product category, price, shipping and stock. Of course you can create this manually, but you may also advertise on other platforms and channels such as Amazon, Bol.com and Ebay. In that case, it is highly recommended to get started with feedmarketing, where our specialists are happy to help you. This is an efficient and effective way to streamline your product ads.

Once you have your product feed in order, upload it to your Google Merchant Center. Google can then approve your products, after which you can set up your new campaign in Google Ads. Your product ads will then appear above the search results if Google considers them relevant for a search query. However, it is not possible to choose which keywords you want to appear on; Google itself determines this based on your product feed. Does the consumer click on your product? Only then will you pay for the ad. The amount depends on a number of factors, such as search volume and competition.

Getting started with Google Shopping

Would you like to boost the sales of your products? Would you like to bring your product to the attention of a larger audience? Are you aiming for international reach? Outsourcing Google Shopping to Economy is a strategic move! As you have read above, advertising with Google Shopping has many advantages. However, it is important that you advertise effectively; our specialists are therefore committed to get the most out of your budget. Moreover, because we continuously monitor results, we can quickly adjust ads when they are no longer performing optimally.

Our online specialists will help you

Would you like to work with us, are you curious about our possibilities or do you just have a question? Feel free to contact us without obligation by emailing [email protected] or calling 015-7503656. Our specialists will be happy to assist you. We also offer several free scans!

Our certifications

We have 20 years of experience, knowledge and expertise. This has resulted in multiple certifications and accreditations. See an overview below.

Who do we work for

Below some of the clients we have successfully worked with over the years.

"Economy has set up a very capable and professional AdWords campaign for aboutshoes.nl including shopping and remarketing. The results are very good and the communication and reporting clear. There are very short lines of communication so there is a quick response. Pleasant contact. Even with questions outside the scope e.g. SEO, they can give flawless answers."
Mireille de Smet
Director Aboutshoes.com
"In a short period of time, due to excellent findability in Google realized by Economy, we have 500% more visits and our schedules are fuller than ever."
Hung Hoang
Online Marketer Faceland.nl and Injectableklinieken.nl
"Economy has taken care of making me more findable by business. Because of Economy, I have many requests and bookings to do an opening or to do a presentation or a speech. You are clearly informed and all agreements are kept. I am very happy to have used this knowledgeable company and I am extremely satisfied in every way."
Marijke Helwegen
Famous Dutchman
1/6

Faceland

Faceland is an international, fast-growing clinic chain for injectables and surgery operating in the Netherlands, Switzerland and Germany. Economy helped generate more reach and increase sales through an effective online marketing strategy. From startup to the largest cosmetic clinic in the Benelux.

  • Organic traffic 300 % per year
  • Increased interest 100 %
  • Sell more 1.937 %
Find out how we achieve these results
"In a short period of time, due to excellent findability in Google, we have realized by Economy 500% more visits and agendas are fuller than ever. ."

Hung Hoang Online marketer, Faceland

2/6

RAI

METSTRADE in Amsterdam RAI is the world's largest trade fair for the pleasure boating industry. During the B2B fair, product launches are presented by exhibitors from more than 40 countries. Economy used Facebook and LinkedIn to expand METSTRADE's reach and increase visitor registrations. Economy helped at 8 different trade shows.

  • Increase social reach +300 %
  • Registrations achieved against target +120 %
  • Helped at various trade shows 8
Find out how we achieve these results
"In a relatively short period of time Economy set up a successful Google Ads and Social campaign for one of our events. Immediately there was a clear, professional and straightforward approach. Because of Economy's dedication and expertise, the agreed targets were achieved, something we are very satisfied with."

Nick Kerschgens Online Marketer RAI

3/6

Flex IT Rent

Flex IT Rent is part of Infotheek and is the largest ICT rental company in the Benelux. Flex IT Rent's specialists have more than 20 years of experience and have a variety of customers at home and abroad. The goal was to grow internationally. To realize this, Economy developed the website for 8 countries (NL, BE, DE, FR, SP, IT, SW, UK), gave strategic advice and applied various online marketing techniques.

  • International reach in 8 countries
  • Increase in sales 150 %
  • Increase ROAS 200 %
Find out how we achieve these results
"By setting up Adwords for our branches in the Netherlands and abroad, we are now easily findable in 8 countries. Exactly where we want to be!"

Shalina Ramdhiansing Marketing Flex IT Rent

4/6

BNV Tools

Online construction market BNV Tools offers high-quality construction tools and materials. In the online shop, customers can find tools, hardware, fasteners, painting supplies, PPE, adhesives, sealants and much more. To increase the online visibility of the online hardware store, Economy created a comprehensive online marketing strategy. This led to successful results: BNV Tools now receives significantly more visitors to the website, closes more transactions than before and records 40 percent more profit.

  • SEA +1000 %
  • SEO +30 %
  • Turnover +40 %
Find out how we achieve these results
5/6

Waterpompshop

waterpompshop is an international player in the field of water pump sales. Waterpompshop operates in 6 countries with 6 different webshops. Including the Netherlands, Belgium, France, Italy, UK and Spain.

  • International reach 6 countries
  • Increase organic website visitors +110 %
  • Increase ROAS 800 %
Find out how we achieve these results
Economy has achieved results in 6 countries for waterpompshop

Waterpompshop

6/6

Xmasdeco

Xmasdeco sells quality artificial Christmas trees internationally. Economy has taken care of the online marketing and website in the Netherlands, Belgium, Germany, France, UK and Austria.

  • Increased sales through Affiliates +190 %
  • Increased sales via Bol/Amazon internationally +2000 %
  • Increased organic website visitors in Europe +350 %
Find out how we achieve these results
Economy has dramatically grown sales through Bol, Amazon and other marketplaces. In addition, sales through SEO/SEA increased significantly. Work has been done in the Netherlands, Belgium, Germany, France, UK and Austria.

Xmasdeco

4.5/5 - (4 votes)
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