Feed Based Advertising

Feed management and feed based advertising

Before you can start working with feed based advertising, it is necessary that your product feed is in order. Economy does this with the service ‘Outsource Feed Marketing'. The resulting overview of your products and their properties in Channable forms the basis for feed-based advertising. With feed-based advertising, you link your data feed to an advertising program, such as Google Ads, so you can easily generate Google ads and set up an automated Google Ads campaign. Do you make an adjustment to your data feed? Then your text ads sync instantly. As a result of feed-based advertising, you can therefore advertise efficiently and targeted with more relevant ads for your target audience.

The advantages of feed based advertising

Due to price changes and fluctuating product stock, the need for Feed Based Advertising is growing. This way of advertising makes it possible to advertise based on stock, whereby campaigns are automatically interrupted when stock runs out or runs out. Moreover, you save a lot of time on the entire management of SEA campaigns. After all, when your feed is in order and linked to the desired advertising program, such as Google Ads, you can target advertising with relevant ads. The result of relevant and targeted advertising? Obviously an improvement in the click-through rate and visibility of your products, but also a significant improvement in the quality ratio and Return On Ad Spend (ROAS).

How does Economy work in Channable?

For feed-based advertising, Economy uses Channable's SEA tool, which allows us to successfully set up automated SEA campaigns. As with any Pay Per Click (PPC) campaign, keywords are both the starting point and an important part of the feed-based advertising strategy. Economy will therefore first initiate a comprehensive keyword research to increase the relevance of your ads. These keywords are then processed by our experts in Channable. In addition, we check how the ALS-DAN rules are set and optimize them, so that ads can be paused or changed if there is reason to do so, for example. Is your SEA campaign ready to be launched? Then Economy continues to monitor, modify and optimize the process so that your ads remain continuously targeted and relevant to your target audience.

Cooperation with Economy

Would you like to work with us, are you curious about our possibilities or do you just have a question? Feel free to contact us without obligation by emailing [email protected] or calling 015-7503656. Our specialists will be happy to assist you. We also offer several free scans!

What other services do we offer?

Economy's specialists are not only concerned with the question "How can we set up SEO campaigns in the best possible way?" Much more, they ask themselves, "How can we ensure an optimal customer experience?" Or more importantly, "How can we ensure that you are visible to your target audience across the entire customer journey?"

At orientation, evaluation and the final purchase, your company has to be top-of-mind! SEO can play an important role in this, but other services such as display marketing, SEA or conversion optimization may also offer you great opportunities. Economy looks at the possibilities with you.