Why request a SEA scan?
A SEA-Scan is a second opinion or advice on the performance of your Google Ads account, which you can request for several reasons. Maybe you are not reaching your (international) target audience, which means that your Google Ads campaigns are producing few results. It could also be that the quality of your (international) competitor's campaigns is higher, making you wonder how to improve the quality of your campaign. Other reasons for requesting a SEA scan might be that you haven't set up your Google Ads account effectively or that you don't seem to be spending your ad budget properly. In any of these cases, our free SEA scan can boost your campaign!
What does our SEA scan include?
Requesting the SEA scan is the first step. We will, in fact, within 1 business day Contact you to add your account to our customer center. Of course we will handle your account information with care! After your approval of temporary access to your Google Ads account, our experts can start analyzing your account.
During the SEA scan, Economy makes an analysis of your Google Ads account and we provide concrete action points to take your account to the next level. Think for example about the structure of the account, use of campaign types, assets of ads, target group targeting and conversion measurement.
Then we will look at how your campaigns can be built differently to improve results. Are you using PMax or Google Shopping? What steps have been taken on remarketing and RLSA? Do you have banners and is YouTube already linked? We also look at the performance of your campaign, paying attention to ROAS, conversions and return on investment on your campaign.