Google Shopping

The possibilities of Google Shopping Organic

With Google Shopping you create professional ads that consist of a picture, title and price. This allows potential customers to see at a glance if this is the product they are looking for. Consumers who use the Google Shopping ads see, are addressed the moment they search for the product you offer. Does the consumer click on your product? Then you pay for the advertisement.

But there is also Google Shopping Organic. Through Google Shopping Organic you can highlight your products "for free" in the Shopping results below the paid ads. This is interesting, for example, for cheaper products for which it is not profitable to advertise. What are the main differences between paid and organic Shopping results?

• The costs

Organic Shopping results are unpaid. Unlike ads, you don't pay when a user clicks on your product. They are displayed based on their relevance to the user's search query. Of course, you have to Invest in your SEO To improve your visibility and ranking in search results.

• The place

Organic Shopping results are among the general organic search results and you will see them next to web pages, news articles and other types of content. Paid Shopping listings, on the other hand, usually appear at the top or side of the search results page, in a more prominent location.

• Control over display

Advertisers have control over the products they want to promote, the ad text and how often their ads are shown. You have no control over the ranking of organic Shopping results. That is determined by Google's search algorithms. Several factors are important for these algorithms, such as the relevance of the product, user reviews and the quality of your website.

Your products at Google Shopping Organic

Of course the paid Shopping ads still appear at the top, but further down in the search results the organic Shopping results are also shown. Just like the search results of web pages, in other words. But how do you get your products among the organic search results?

Are you already using Google Shopping Ads? Then use the Google Merchant Center. This is also where you turn on the free listings for Google Shopping. Your Google Shopping feed is the basis for the paid and organic results in Google Shopping. The optimizations you do for Google Shopping Ads also work for the organic Google Shopping results, and vice versa. So that's a good thing! By optimizing the products in your feed, you can ensure that you get more and better impressions within Google Shopping. Here it is important to provide Google with the right information. Because then the search engine is better able to show your products in relevant searches. Important information include product titles, product descriptions and the product category.

Getting started with Google Shopping Organic

Would you like to draw even more attention to the products in your webshop? Besides advertising or maybe even instead of advertising? Then outsourcing Google Shopping to Economy is a strategic move. Our specialists look at which products generate the most turnover. Then we weigh whether it is best to boost these products through Google Ads or organic Google Shopping. We continuously monitor the results and ensure that your products are optimally highlighted.

Collaborating with Economy

Would you like to work with us, would you like to spar about the possibilities or do you just have a question? Then please contact Contact us! Send an email to [email protected] or call 015 202 5984. Our specialists will be happy to help you. We also offer various free scans ON!