International Online Marketing

Why choose international online marketing?

Do you want to successfully expand abroad? Then international online marketing is essential. You can't just copy a Dutch strategy. You need a unique strategy per country. For example, Italian consumers search for different words and with different intentions than Swedish consumers. That's why our experts carefully analyze your international target groups and their search behavior.

By using the right channels and techniques in the field of international marketing, we ensure: more visitors on your website or in your webshop, more conversions and more sales.

Did you know that more than 50% of Dutch retailers wanted to expand internationally by 2023? Especially to Belgium, Germany and France, but the USA and China are also popular. More recent figures are not yet known, but it is becoming easier every day to expand your webshop internationally. Great opportunities therefore.

International online strategy

The characteristics of international e-consumers are the basis of any international online marketing strategy. Based on your goals and the specific market characteristics, we develop a customized online strategy.

Here, we determine which online channels to use, such as:

• International SEO
• Onsite and technical SEO
• Content gap analysis
• International link building
• International SEA
• Visibility in AI

We set up these channels optimally with a consistent message in text and image. By continuously optimizing and adjusting, we achieve the best results for your company.

How does international marketing work in practice?

An online strategy that works in the Netherlands may not work abroad. That's why we examine for each country how to deploy SEO, GEO, SEA or a combination of channels most effectively.

We work according to a three-step approach:

• Target group analysis: We research the target audience and their specific search behavior per country.
• Keyword research: we identify the most important cluster keywords and determine where the greatest opportunities lie to advertise and rank in search results.
• Targeted targeting and testing: We continuously test to see which channels produce the most results. We then fully focus on these.

International SEO

With international SEO, we make sure you Higher in organic search results comes. Our approach consists of three pillars: technology, content and authority.

We do a comprehensive keyword analysis and then have our native copywriters write unique texts in the language of the target audience. They ensure that the texts perfectly match the customs and culture of the country.

We place this content on websites from our extensive international placement network of more than 1,100,000 opportunities. This ensures a quality backlink profile, which will help your website achieve top positions in Google's international search results.

International advertising

International search engine advertising (SEA) focuses on Google Ads and social media campaigns. Through paid advertising, you quickly increase your online visibility and build an international customer base.

We write catchy ad copy, do keyword research and create a product feed. We can also automate your Google Ads campaigns with the SEA tool from Channable For maximum efficiency.

Successful cross-border e-commerce cases

International online marketing is essential for successful cross-border e-commerce. From the Netherlands, this is how you sell your products abroad. We have already helped many clients increase their international brand awareness and increase sales.

A few examples:

Vacansoleil: We achieved top positions in Google and created authority for their French domain.
Xmasdeco: Through the use of SEO and SEA, we achieved a strong increase in sales in the Netherlands, Belgium, Germany, France, the United Kingdom and Austria.
Other international cases you can read about on our website are Leather paint shop, Waterpompshop and Trampoline-Shop.de.

Powerful content that converts

Our team of content specialists writes catchy and relevant texts that activate your target audience. We are happy to take SEO copywriting tasks off your hands so you can focus on your customers.

We first delve into your company, products and target audience. Then we set clear goals together. With a good structure and stimulating texts, we ensure more visitors and increase your conversions. We are not satisfied until we have met your expectations! Does this appeal to you? Then let's get acquainted.

Curious about the possibilities?

Want to work with us, have questions or want to know more about our approach? Then feel free to contact with our online marketing agency in Delft at [email protected] or 015-7503656. Our specialists will be happy to assist you. We also offer various free scans to quickly understand the opportunities for your business!

Frequently asked questions (FAQ)

International marketing often raises questions about strategy, approach and results. Whether you want to know how to be successful abroad, what our approach is or when you can expect the first results: below we answer the most frequently asked questions about international online marketing.

What is the difference between international SEO and national SEO?

National SEO focuses on one language and one country, for example, the Netherlands. International SEO, on the other hand, is a much more complex strategy. You take into account multiple languages, cultural differences and specific search engines that may vary by country. In addition, technical adjustments, such as setting hreflang tags correctly, are crucial. With these, you tell Google in which language your content is available, so that the right version is shown to the right user.

Which countries are most interesting for Dutch webshops?

The most obvious countries are Belgium and Germany, due to geographical proximity and cultural similarities. These countries are often a good first step to gain experience. But there are also plenty of opportunities in other countries. Think of France, the Scandinavian countries and the United Kingdom. Together with you, we investigate which markets best suit your product and ambitions, based on factors such as competition, search volume and the demand for your products.

How long does it take before I see results from international SEO or SEA?

The speed of results depends on the chosen strategy:

• With SEA, you often see the first results, such as website visitors and conversions, within days to weeks. This is because you buy instant visibility.
• SEO is a long-term strategy. It takes time to build authority and rank higher in organic search results. You usually see the first significant results after 6 to 12 months. So it takes longer, but the results are more sustainable.

Do you also offer support in multiple languages?

Yes! We work with a team of native copywriters and international specialists who know the local language and culture inside out. This is essential, because a literal translation is often not enough. Our copywriters write texts that resonate with the local target audience, taking into account the customs, expressions and specific search terms in that country.

What does international online marketing cost?

Costs depend entirely on your specific situation and goals. A strategy for one country with only SEO obviously costs less than a campaign for five countries with a combination of SEO and SEA. This is why we always make a customized offer. We discuss your ambitions and the desired channels, after which we make a transparent proposal that fits your budget and expectations.