Keyword analysis
Known from BNR Radio
Why keyword analysis?
- Overview of potential keywords
- Cluster analysis
- Optimal seo keyword strategy
- 20 years of experience
- Google Premier partner
- (Inter)national marketing experience
- Business class, Economy prices
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Keyword analysis
When you get started with SEO, SEA or any other branch of online marketing, the term "keyword" will probably come up soon. Keywords are words that people use when they do a search in Google. If you know what keywords your target audience uses, you can then learn a lot about where they are, what concerns them and what their search intent is. A keyword research also helps you determine which words you especially do not want to be found on. Next, you incorporate the keywords you want to be found on into your content, so that Google places your website higher in the search results. After all, Google considers your website to be "relevant" to your target audience's search query.
Why a keyword analysis?
A keyword analysis is primarily important for the online findability and visibility of your website for your target audience. After all, you want your potential customers to see your website when they search for a certain term. If that term appears on your website in high-quality content, Google will show your website as one of the first search results to the user. As a result, you will receive more visitors to your website, realize more conversions and make more profit. In addition, keywords provide a lot of information about your target audience (such as search intentions, needs and location), which you will therefore be better able to understand and approach.
How do we perform a keyword analysis?
When you want Economy to perform a keyword analysis, our experts first ask themselves what the purpose of the keyword analysis is. Are you launching a Google Ads campaign for a specific target group, do you want to be better found in Google or do you want to better understand the needs of your target group? The goal plays an important role in choosing the keywords you want to be found on.
In addition to the goal, we pay attention to three factors when determining keywords: relevance, search volume and competition (Keyword Difficulty). When you use relevant or promising keywords for your product, users are more likely to click on your ad or website. Search volume, on the other hand, refers to the number of people searching for the term. So it could be that a certain keyword is very relevant to your product, but no one is searching for this word. Finally, it is important to check if there is a lot of competition for a keyword. A lot of competition means that it is more difficult to reach a top position for a certain keyword.
Have our experts chosen keywords to work with? Then we will determine where to incorporate the terms. Typically, the keywords are used both in headers on web pages, meta descriptions, social media marketing, ad copy and blogs to be placed on partner websites(SEO copywriting). We then monitor the effect of the keywords and start the process of optimization.
What are the benefits of a keyword analysis?
By using keywords that are relevant, have an attractive search volume and little competition, you will get the most out of your texts. This is because your text will appeal to the right target audience, after which your potential customers will visit your website and make a purchase. In other words, your target audience knows how to find your website. You also make sure that you will not be found on search terms you do not want to be found on. That way, you don't reach the wrong target audience. By working with the right keywords, you will be able to reach potential customers in the short and long term, although in the long term this will require optimization. At Economy we are therefore focused on achieving sustainable results, so that you not only reach top positions, but also maintain them.
Applications keyword analysis Google
As briefly mentioned above, keywords can be used for different purposes. When our experts start working on a Google keyword analysis for SEO, we incorporate the keywords into pages for your website and into copy that is placed on partner websites. However, do you want to roll out a Google Ads campaign? Then our SEA experts use the keywords to include in ad copy. In addition to the different uses of keywords, our experts also choose different keywords for SEO and SEA because the user's intent may be different for SEO than for SEA.
Our experts for keyword analysis
At Economy, each expert has his or her own specialization, so we always have the right expert to meet your needs. Do you want a keyword analysis for a Google Ads campaign or SEO optimization? We are happy to meet with you to discuss what your goals are and what possibilities we offer. That way we can get to work on determining an appropriate and sustainable online marketing strategy, which of course includes a comprehensive and accurate keyword analysis.
Keyword analysis by Economy
Would you like to work with us, are you curious about our possibilities or do you just have a question? Feel free to contact us without obligation by emailing [email protected] or calling 015-7503656. Our specialists will be happy to assist you. We also offer several free scans!
Our certifications
We have 20 years of experience, knowledge and expertise. This has resulted in multiple certifications and accreditations. See an overview below.
Who do we work for
Below some of the clients we have successfully worked with over the years.
Economy developed the webshop for Dr. Veggie, set up the online channels and provided the corporate identity, logos and labels.
Dr. Veggie
Fine company with short and fast lines, you know the colleagues here personally and think along with the plans and how that fits your business. With new campaigns or ideas we involve Economy, so the online campaign is ready in no time. Truly a strategic growth partner for us. In short, we are very satisfied!
Cor Groenewegen Owner
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Economy
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