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Linkbuilding refers to referring from one Web site to another using an external link. As a result, the Internet is one big network of pages and websites that link to each other. Similarly, your website has a backlink profile, which consists of all the external links pointing to your website. When this link profile is characterized by high relevance, quality and authority, your website will most likely rank high in search engine results. A high position in the search results and clickable links in content on partner websites then drives more traffic to your website, resulting in leads and conversions. Link building is therefore a part of SEO, which focuses on optimizing a website's findability in search results.
Why start link building?
Linking your domain to other domains through link building has a significant effect on the online findability and visibility of your website. By linking links to your website with relevant keywords, Google will assign your website a higher position in the search results. The higher the position of your website, the more people will click on your website and make a conversion, such as making an appointment, purchasing a service, becoming a member or buying a product. In short, link building increases your online visibility both in Google, AIO and AI tools such as ChatGPT, Perplexity, Claude (the findability in both Google and AI we call GEO) and leads to more traffic, more conversions and more sales.
How does link building work?
The principle of link building is clear, but how does link building work? Before our specialists engage in finding high-quality, relevant websites, it is important to determine the right keywords. Only then do we get involved in obtaining backlinks to take your website's domain authority to the next level.
To build a quality network of links, it is first of all important for our specialists to understand the anchor text or keywords to which we will link your links. The anchor text is the clickable term that appears on the websites to be linked. To find out which relevant keywords your company wants to rank for, our SEO specialists use high-quality tools, such as Ahrefs. Here we look at the relevance, search volume and competition that determine the extent to which the keyword is a term your company wants to be found on. Because the keyword analysis thus clarifies which keywords will be used for link building, the keyword analysis forms the basis for the further link building process.
With the knowledge about achors in mind, it is possible to determine what kind of backlinks to obtain. Typically, two types of backlinks can be found on the Internet:
So over natural backlinks you often have little control yourself, whereas with self-acquired backlinks you keep control. In the sequel we will mainly focus on the second type of backlinks, since this is where the most profit can be made. The position of your website in the search results depends, among other things, on the quality of your backlink profile, which you can improve yourself by obtaining high-quality backlinks.
For Google, quality content is very important. At the end of the day, it's all about showing users the most relevant content possible. One way to do this is with the help of backlinks. What exactly are these? These are links from other websites to your website.
The more backlinks a website has, the better the website becomes in Google's eyes. So should you collect as many backlinks as possible? Yes and no. In fact, it's not in quantity, but in quality. And we're going to explain to you exactly why, among many more relevant topics.
Backlinks play an important role in the world of online visibility and search engine optimization (SEO). You can think of them as digital recommendations from other online sources to your website. The principle is simple but powerful: the more qualitative backlinks you have, the more authority your website gains in the eyes of search engines like Google.
In even simpler terms, you can also think of it as votes for popularity. If a website has a lot of backlinks, or votes, then the website must be popular, right? For example, think of a reputable website linking to you. This is an indication that your content is valuable and informative, making your website more credible.
It is important that the backlinks are relevant to your website. In other words, they must be from the same industry, for example. If the website you get a link from has nothing to do with your website, it will have little to no effect. If you provide many good quality backlinks, this will have a direct influence on the position of your website in search results.
Backlinks as building blocks
In short, backlinks are not just links. They are building blocks of online reputation and success. They strengthen your position in search engines and increase the chances of people discovering your content.
Before we share with you how to get backlinks, it's important to know what white hat and black hat SEO means.
White hat SEO, as it were, is the right way where you obtain backlinks in an honest way. You get backlinks in a natural and legitimate way, such as when people appreciate the content you share and automatically share it with others without you having to do anything. But you can also think of collaborating with other websites to write a guest blog, for example, in exchange for a backlink.
Black hat SEO is the less honest way to get backlinks. The big disadvantage here is that in the long run it can lead to penalties, or punishments from Google. For example, people want to get lots of backlinks quickly by buying it in, but this often goes against search engine rules. It's like cheating in a game where you can get penalties, such as a lower score on Google.
By being honest and earning backlinks properly, you build a strong and trustworthy reputation. In the long run, it is much better to opt for white hat SEO as it will not harm your website in the future.
There are many ways to get backlinks. So we share with you the ways that fit white hat SEO:
Remember, quality is more important than quantity when getting backlinks. The votes for popularity we talked about earlier do need to come from a relevant source. Most importantly, your content must be valuable enough to share.
Actively working to get backlinks is also known as link building. By now you know that it is an important metric for Google. But how do you make sure you get them? If you don't have much experience with this or prefer to focus on what you're good at, it may be smart to outsource link building. Especially if you want to grow abroad and don't speak the language, outsourcing international link building can be cost-effective. After all, it takes a lot of effort and dedication to build a strong and relevant backlink profile. Many companies, but even online agencies, therefore use white label link building. In addition, link building also requires knowledge of the online market, the algorithm and, of course, ethical strategies.
Link building providers often also have an extensive network of trusted websites, increasing the chances of obtaining quality and relevant backlinks. Furthermore, by using professionals, you minimize the risk of black hat SEO practices that go against search engine guidelines.
We are happy to help you get quality backlinks. When outsourcing link building to our services, you are assured of:
1 - Strategic analysis: we start with a thorough analysis of your website, target audience and competition to develop a customized link building strategy.
2 - Qualitative backlinks: we strive to obtain quality backlinks from relevant and authoritative websites in your industry.
3 - Transparency: throughout the process we keep you informed of progress with clear reports and analysis.
4 - Ethics and sustainability: we use only White Hat SEO practices to build a sustainable and credible online profile.
Although link building is a process where our specialists will strengthen your backlink profile by acquiring links, the trick is to build a natural link profile. That way, your domain becomes an authority on a certain subject or on specific search terms, resulting in more traffic, conversions, leads and sales. Building domain authority is therefore one of the most important goals of link building, which our link building specialists continuously monitor using high-quality tools and optimize through qualitative link building.
Link building strategies: link building in 2026
There are several link building strategies that can be applied to build a natural backlink profile and obtain high domain authority. Whereas previously the main emphasis seemed to be on obtaining as many backlinks as possible, the focus of link building anno 2026 has shifted from quantity to quality. For that reason, we explain below how our SEO specialists weigh the quantity of backlinks against the quality of backlinks.
When you start link building, you may have a tendency to take every opportunity available to you by posting a link on every website imaginable. After all, you need to build a backlink profile, right? Although it sounds plausible to place as many links as possible on other websites yourself in order to build a quantitatively strong backlink profile, you can't indiscriminately start link building to get as many links as possible. This is because Google and other search engines have strict policies regarding abusive backlinking. For example, your website may have a penalty get, if it appears that you are applying backlinking only from a marketing standpoint. Moreover, it is not said that quantity equals quality. By focusing on quantity rather than quality, you settle for lower-quality links, which can make your SEO can negatively affect.
Nevertheless, it is indeed important to think about quantity in link building. For example, the process of link building goes many times faster if you are less concerned with the quality of backlinks, but are primarily focused on building a network of links. Moreover, Google takes quantity of links into account when ranking search results under the rubric referring domains, where your domain becomes part of a web of domains. Although the quality of the backlinks is less in this case, the result is no less.
So quantity does not necessarily contribute to a higher position in search results, but that does not mean that fewer backlinks are the way to go is. After all, it is the quality of the links that counts when it comes to your domain authority and position in search results. Moreover, you don't have to worry about whether your website will be marked as spam by Google. After all, Google will only see your website as trustworthy and relevant, making you visible to the customer you want to reach. To check the quality of links, you can use tools such as Majestics or Ahrefs, for example.
That said, obtaining quality backlinks is a time-consuming task and reaching the ideal client is not necessarily better than reaching a large group by focusing on quantity. To effectively obtain quality backlinks, write a guest blog for a website you want to be linked to or engage in content marketing through SEO copywriting. For blog writing, it is important that your content is especially not too short and includes at least one image, but again, this is a time-consuming task.
To summarize the above, both quality and quantity of backlinks are important to rank high in search results, for which it is best to pursue a combination of both. However, be critical at all times in your choice to link to another website and weigh whether you want to enjoy the benefits (and drawbacks) of quality or quantity of backlinks. Above all, one is not better than the other; rather, they coexist and a focus on either produces suboptimal results. On the one hand, be especially wary of websites that may cause your website to be marked as spam; on the other, be decisive to maintain momentum in the time-consuming process of quality backlinking.
Link building is crucial for any business that wants their website to catch the eye of their target audience. After all, link building causes your website to rise in the search results, making your target audience more likely to click on your website rather than the competitor's. However, link building is not the only way to become visible in Google's search results; all our services related to SEO contribute to online visibility. We mentioned keyword analysis earlier, but SEO also includes increasing your international reach and improving the content on your website based on a technical SEO analysis. In short, Economy offers a comprehensive solution for improving SEO and has the right knowledge and experience to help a variety of companies in the field of online marketing.
Would you like to work with us, would you like to outsource your link building, are you curious about our possibilities or do you just have a question? Feel free to contact us contact with us by emailing [email protected] or calling 015-7503656. Our specialists will be happy to assist you. We also offer several free scans!
Step 1: Fill in your details below.
Step 2: We make a no-obligation analysis of your website and link profile.
Step 3: You will receive the results of our link building scan within 1 business day. This contains practical tips and expert advice.
Below some of the clients we have successfully worked with over the years.
We have 20 years of experience, knowledge and expertise. This has resulted in multiple certifications and accreditations. See an overview below.
Economy has contributed to an increase in organic market share and many No. 1 positions essential for Vision Direct In the Netherlands, Belgium, France, Spain and Italy.
Clara Sanzol PR Manager
Vacansoleil is working on the transition from Paid to Non-paid. Branding and SEO are important channels to achieve more Non Paid results. We started looking for agencies that can help Vacansoleil get better organic rankings so that more organic traffic can convert into bookings. Economy is one of the agencies that participated in the Pilot. They achieved great results for organic rankings for the French domain. In addition, communication has been very pleasant and Jasper has instilled confidence that Economy can contribute more to improving rankings and traffic through SEO. Therefore, we are moving into the next phase with Economy, working out forecasts to get the best possible ROI from SEO. Economy will work in the coming period to improve organic market share in France and to approach the targets and objectives in this as best as possible.
Bjorn Smeets SEO Manager | Online Performance Team
"After buying the domain buitenspeelgoed.nl I had my domain moved, after the move all the positions were gone (301 were good). After as many as 10 different SEO companies had looked into it and none could offer a solution, Economy came along. After a personal conversation, Jasper really gave me the feeling that they could do much more than other companies. During this process, this company strictly made sure that everything went according to their plan. Economy made sure that within 3 months I was back in the top 10 with the word outdoor toys. So it's safe to say that this company has a great level of SEO knowledge, making this a good step for me toward a long-standing partnership."
Lars Keupink Outdoor Toys.com
Economy has achieved results in 6 countries for waterpompshop
Waterpompshop
Economy has dramatically grown sales through Bol, Amazon and other marketplaces. In addition, sales through SEO/SEA increased significantly. Work has been done in the Netherlands, Belgium, Germany, France, UK and Austria.
Xmasdeco
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