Do SEO yourself or outsource it?

Your website is your business card, but SEO is an art in itself. You can do it yourself, but you quickly get lost in the hundreds of factors Google uses. It costs you precious time and energy that you would be better off putting into your own business. That is why outsourcing SEO to Economy is a smart move. You get instant expertise from our specialised team and benefit from our 20 years of experience. We take care of the strategy, optimisation and all the technical details.

When is outsourcing SEO a good choice?

SEO outsourcing is a good choice when you are serious about online growth but lack the time, knowledge or manpower to tackle it effectively internally. It's a smart move if you: Don't have time to delve into the complex and constantly changing world of SEO. Want to focus on your core business, rather than the technical aspects of your website. Want to achieve results faster and more efficiently than with a do-it-yourself approach. Want a specialist approach that leads to sustainable growth, rather than temporary 'quick fixes'.

How quickly do you see results when you start SEO?

Visible results from SEO start after a few weeks. It is a process that takes time, but it is an investment that pays for itself. The goal is to get your business to the top, and once you get there, your position is sustainable and lasting. But getting to that top... That can take some time. On average, it takes about 6 to 12 months to achieve a position in the top 3. This depends, among other things, on your competitors, your current position and the quality of your website.

What is an SEO campaign?

An SEO campaign is our approach to get your website to the top. It starts with a customised analysis and plan, so we don't build campaigns on assumptions, but on data. Then we implement the strategy. And because the online world never stands still, we constantly monitor performance and adjust where necessary. This ensures that your website not only reaches the top, but also maintains it, and stays one step ahead of your competitors.

What is white label SEO?

We work white label for various companies, online marketing agencies, website and design agencies. What does this boil down to? White label SEO is outsourcing your search engine optimisation to a specialised agency like Economy, which provides the services under your company name. We take care of the entire SEO process from start to finish, month by month. Depending on what the client wants, we report to the company or directly to the end client. This leaves you more time to spend on your core business. This is why we have been successfully offering white label SEO since 2006.

Claude SEO

Many organisations struggle with Claude SEO; the website performs in search engines like Google, but not in AI tools like Claude. This leads to low visibility, missed traffic and inefficient marketing budgets. The solution lies in a strategic approach where technology, structure and content come together. Economy offers just that: an integrated method to make AI-driven content scalable, findable and reliable, without compromising on quality. Wondering what we can do for you? Request a free GEO quickscan or contact us without obligation.

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Benefits Claude SEO Agency

Optimal visibility in AI reviews
More relevant visitors
3 years of experience
Certified GEO specialists worldwide
Proven results with clients and cases
Top positions in AI
Business Class, Economy prices
No contract period

Customer rating 9.0/10

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The key to effective Claude SEO in 2026

Claude SEO in 2026 is fundamentally different from traditional search engine optimisation. Where keywords and backlinks used to be the main focus, it is now all about context, reliability and semantic consistency. AI systems like Claude assess content based on meaning, intent and authority.

The biggest problem for target-marketing teams, entrepreneurs and content strategists-is that they keep thinking in "old SEO". They produce content that is technically correct, but does not align with how AI interprets information. This creates a mismatch: articles are published but not picked up by search engines or AI models.

This problem is compounded by:

Over-optimisation of keywords without depth of content
Lack of structure and clear hierarchy
Insufficient focus on E-E-A-T (Experience, Expertise, Authority, Trust)

In practice, this means that companies invest in content that simply does not pay off. Frustration grows when competitors do show up, often with less content but better structure and reliability.

This is where we can provide excellent help. It combines data, AI insights and SEO expertise to optimise content for both search engines and AI models. Not by trickery, but by strategic content building.

According to figures from the Central Bureau of Statistics, the use of AI within marketing is growing strongly every year, further underlining the importance of this new form of SEO.

Roadmap

An effective Claude SEO strategy requires a structured approach. The step-by-step plan below is based on practical experience and proven methods.

Analyse search intent and context
Understand what users are really looking for. Not just the keyword, but the underlying question.
Structure content hierarchically
Use clear H1, H2 and H3 headings. This helps AI models understand content better.
Optimise for semantics
Use variations of the main keyword and write naturally. Avoid keyword stuffing.
Integrate E-E-A-T principles
Demonstrate expertise through concrete examples and reliable sources such as the central government.
Use data and AI tools
Platforms like economy.co.uk help analyse content performance and optimisation opportunities.
Monitor and continuously improve
SEO is not a one-off action. Analyse performance and adjust content where necessary.

This approach ensures that content is not only visible, but actually delivers value to the user.

Examples

To clarify the difference between traditional SEO and Claude SEO, here are some practical examples.

Example 1: Traditional approach
An article on "AI SEO" repeatedly contains the same keyword, but lacks depth. The result: low ranking and low engagement.

Example 2: Claude SEO approach
An article covers the topic broadly: from search intent to practical applications. It uses semantic variations and refers to reliable sources. As a result, it is better picked up by both Google and AI models.

Example 3: Using a platform
A marketing team uses economy.co.uk to analyse content. They discover that their articles are too superficial. After optimisation, their organic traffic increases by more than 40%.

These examples show that success does not depend on more content, but on better content.

Common mistakes

Despite growing knowledge about AI SEO, the same mistakes are still being made. This hampers the effectiveness of content strategies.

Too much focus on keywords
Keywords remain important, but without context they lose their value.
No clear structure
Unorganised content is difficult for AI to interpret.
Lack of trustworthiness
No sources or unclear claims reduce trust.
No attention to user experience
Long, complex texts with no clear structure create dropouts.
Outdated SEO techniques
Methods from 2015 no longer work in an AI-driven landscape.

Avoiding these mistakes is essential to staying competitive.

The shift to AI-driven search engine optimisation is not a trend, but a structural change. Organisations that stick to old methods will fall further and further behind. Investing in a thoughtful Claude SEO strategy and using the right tools creates a sustainable competitive advantage that translates directly into visibility, authority and growth.

Organic traffic 300 % per year
Increased interest 100 %
Sell more 1.937 %

"In a short period of time, Economy's excellent findability in Google has allowed us to achieve 500% more visits and agendas are fuller than ever. ."

Hung Hoang Online marketer, Faceland

Increase authority +80 %
Increase in the number of search terms +500 %
Increase in organic traffic +700 %

"After buying the domain buitenspeelgoed.nl I had my domain moved, after the move all positions were gone (301 were good). After as many as 10 different SEO companies had looked into it and none could offer a solution, Economy came along. After a personal conversation, Jasper really gave me the feeling that they could do much more than other companies. During this process, this company strictly ensured that everything went according to their plan. Economy made sure that within 3 months I was back in the top 10 with the word outdoor toys. So you can say that this company has a great level of knowledge of SEO, which makes this a good step for me towards a long-term cooperation."

Lars Keupink Outdoor toys

International reach 5 countries
Increase in organic website visitors +200 %

Increase in website visitors +100.000
Increase Domain Rating +130 %
No. 1 positions in 5 countries 3500

Economy has contributed to an increase in organic market share and many No. 1 positions essential for Vision Direct In the Netherlands, Belgium, France, Spain and Italy.

Clara Sanzol PR Manager

Positions +33 %
Trust Flow +30 %
Overall authority + 16 %

Vacansoleil is working on the transition from Paid to Non-paid. Branding and SEO are important channels to achieve more Non Paid results. We looked for agencies that can help Vacansoleil get better organic rankings so that more organic traffic can convert into bookings. Economy is one of the agencies that participated in the Pilot. They achieved great results for organic rankings for the French domain. In addition, communication has been very pleasant and Jasper has instilled confidence that Economy can contribute more to improving rankings and traffic through SEO. Therefore, we will enter the next phase with Economy, working out forecasts to get the best possible ROI from SEO. Economy will work in the coming period to improve organic market share in France and approach the targets and objectives in this as best as possible.

Bjorn Smeets SEO Manager | Online Performance Team

Ranking Performance 750 %
Domain Authority 33 %
Overall authority 300 %

7/9

Trampoline-Shop.de

Trampoline-shop.de is one of the largest trampoline suppliers in Germany, shipping trampolines throughout Europe. To come to the attention of German, Austrian and Swiss customers, Economy applies various SEO techniques. For example, we developed a successful link-building strategy for Germany, Austria and Switzerland, which led to a significant increase in Trampoline-shop.de's authority and even a number 1 position on the keyword trampolin with 103,000 search volume.

Ranking Performance 150 %
Domain Authority 1250 %
Overall authority 500 %

Ranking Performance 200 %
Trust Flow 25 %
Overall authority 30 %

9/9

Sendcloud

Sendcloud is a leading provider of shipping solutions for (inter)national e-commerce companies. By managing logistics and optimising shipping processes, e-commerce companies save time and money. With a reach of more than 180 countries and 23,000+ European brands, Sendcloud has become the expert in shipping and order processing. Sendcloud is also active and growing in Germany, where Economy supports Sendcloud through SEO, outreach and on-site optimisation.

Increased Domain Authority +5 %
Increased organic traffic +9500
Increased number of search terms +6400

Pleasant agency with committed and knowledgeable specialists. When performing a technical audit on our sites and outreach work in Germany, we are very satisfied. Economy was always attentive to the client's needs and performed above expectations with the available budget.

Andrei Locin SEO specialist

Frequently Asked Questions

What exactly is Claude SEO?
Claude SEO is a form of search engine optimisation that takes into account how AI models analyse and rate content.

Why does traditional SEO work less well?
Because search engines and AI increasingly understand what content means, not just what words are in it.

How does economy.co.uk help with SEO?
The platform provides insights, analytics and optimisation tools to better align content with AI and search engines.

How important is E-E-A-T in 2026?
Very important. Google and AI models prioritise trustworthy and expert content.

How quickly do you see results with Claude SEO?
This varies, but usually improvements are visible within a few weeks, depending on competition and quality.

Free AI & GEO Quickscan

Are you curious to know how visible you are now in AI results? And more importantly: where are your opportunities for improvement? Then ask our free GEO scan on. We analyse how your company performs on certain search queries and provide tailored advice on what you can improve.