Why search engine advertising?
Search engine advertising (SEA) is buying advertising space above the organic search results in search engines such as Google and Bing by bidding in an auction for keywords that are relevant to your website. You pay a certain amount per visitor. Outsourcing Google Ads immediately generates new visitors, customers, leads and sales. In addition, this service allows you to advertise effectively. Because we have more than 20 years' experience with SEA and are a Google partner, we know exactly how to get the maximum result from the budget. Search engine advertising increases the online findability of your website and helps it stand out among all competitors. Moreover, Economy recently started helping you increase your visibility with SEA for AI.
Working with Economy
We are happy to invite you for a no-obligation consultation or free sea scan to discuss the benefits of search engine advertising for your business. Our team of experienced and qualified professionals knows exactly how to achieve the best results. By continuously monitoring the results and the search behaviour within your market, we immediately respond to trends and changes. The bids in Google Ads are then adjusted to the behaviour of the potential visitor. Moreover, we ensure that the ads are attractive and remain relevant. E.g. our advanced API technology ensures that your Ads campaigns are automatically kept up-to-date based on the latest prices, offers and stock. We ensure a large increase in relevant traffic, at low cost.
Furthermore, at Economy we believe it is important to be completely transparent. That is why we discuss your goals in advance and adjust our campaign budget accordingly. We also keep you informed of progress via monthly reports. This allows you to see exactly how your budget is being spent. We are only satisfied when the campaign budget is optimally spent.
Google Ads and Bing Ads
Although Google Ads generates the most results, Bing Ads should not be forgotten either. Even with the rise and integration of ChatGPT, Bing Ads is becoming increasingly interesting and important. Currently, 93% of internet users perform a search via Google, and 7% of internet users search for a product or service via Bing. Moreover, it is important that ads are suitable for mobile use. Since 2016, more than half of searches are performed on a mobile phone.
Synergy of SEA and SEO
Although it is possible to apply only SEA techniques, SEO services can also make an important contribution to achieving your goals. Our approach therefore focuses on the synergy of SEA and SEO, using the See-Think-Do-Care Model (STDC model). This model describes the four stages consumers go through to make a purchase. Together, these phases are better known as the customer journey. Yet it is not so easy to align your marketing strategies with the customer journey, because each phase requires a different focus and strategy to reach the customer. We therefore combine SEA and SEO strategies.
Our online specialists are happy to help you
Would you like to work with us, are you curious about what we can offer, or do you simply have a question? Please feel free to contact us, with no obligation, by emailing [email protected] or calling 015-7503656. Our specialists will be happy to assist you. We also offer a range of free scans!
Explanation video SEA
Want to find out more about how SEA works? The video below explains it to you in less than 2.5 minutes.
