Vision Direct is the European market leader in online contact lens sales. Economy has developed an effective SEO strategy – tailored to the online shop’s requirements and objectives. This ensures a top ranking on Google in the Netherlands, Belgium, France, Italy and Spain. Organic market share has risen by 80 per cent, and there are no fewer than 3,500 No. 1 rankings. Key results for Vision Direct: Increase in website visitors: +100,000; Increase in Domain Rating: +130%; No. 1 rankings in 5 countries: 3,500.
Source: Economy’s own reports · Last updated: 5 October 2026
How we went about it
Authority and content
We built authority through content marketing and PR on relevant, high-quality websites.
Approach by country
For each country and language, we tailored our approach to how the target audience searches there.
SEO
We optimised the site, both technically and in terms of content, for the keywords with the highest potential, with content tailored to each search intent.
What it achieved
- Increase in website visitors +100,000 in the Netherlands, Belgium, France, Spain and Italy
- No. 1 positions: 3500
- Increased authority (DR,TF)
- Increased organic market share in the Netherlands, Belgium, France, Spain and Italy
Frequently asked questions about this case
What services did Economy provide for Vision Direct?
Including search engine optimisation (SEO), outsourcing link building, SEO copywriting, international SEO, and SEO in Belgium.
What were the benefits of the partnership with Vision Direct?
Increase in website visitors: +100,000; Increase in Domain Rating: +130%; No. 1 rankings in 5 countries: 3,500.
Would you like to see results like these for your business too?
Request a free SEO or GEO scan. Within one working day, you’ll see where your opportunities lie.
